The Banking and Finance industry is heavily regulated, but the rise of FinTech companies has brought about significant changes with the use of APIs, allowing developers to build custom solutions on top of them. This shift is putting pressure on traditional banking organizations to keep up with customer demands for advanced experiences. The European Parliament's Payment Services Directive 2 (PSD2) and Open Banking initiatives are driving this change, requiring banks to make their data and services available to third-party developers. To succeed, banks need to focus on developer experience, providing easy-to-use APIs that can be consumed quickly and efficiently. Automation is key to scaling developer experience, allowing API teams to generate documentation, SDKs, code samples, and CI/CD pipelines with minimal effort.