When developing a software product, it's essential to define user goals and ensure a flawless user journey to achieve them. A transparent UX interface should never hinder the user's objective. In complex data-driven products, this requires careful consideration of multiple goals and entangled user flows. To gather requirements, talking to product owners and potential users is crucial, but dev teams can sometimes provide irrelevant input, making it challenging. Wire-framing with paper and pencil is a recommended approach, as it allows for freedom and flow. Proper design conversion involves creating design conventions and defining rules and boundaries to maintain consistency throughout the product.