The Claude app has introduced a new memory feature designed to enhance productivity by allowing the app to remember projects and preferences of team members, eliminating the need to repeatedly explain context. This optional feature, available to Team and Enterprise plan users, offers granular control over what the app retains, with the possibility to disable it through enterprise admin settings. Additionally, Incognito chats have been introduced for conversations that shouldn't be preserved in memory, useful for confidential discussions. Claude's memory function aims to maintain professional boundaries by creating separate memories for different projects, thus preventing the mixing of unrelated details. Users can view and edit what Claude remembers in their settings, ensuring that sensitive information is managed appropriately. The feature is being rolled out cautiously to ensure responsible deployment before expanding its availability.