Anthropic appoints KiYoung Choi as Representative Director of Korea ahead of Seoul office opening

Anthropic has appointed KiYoung Choi as Representative Director of Korea in preparation for the opening of its Seoul office, highlighting Korea's status as a leading market for their AI product, Claude.ai. Choi, bringing over 30 years of experience from companies like Snowflake, Google Cloud, and Microsoft, will lead the go-to-market strategy to support Claude's increasing use in Korea's technical and creative sectors. His appointment aligns with Korea's reputation for hardware innovation and responsible AI deployment. Choi's leadership will focus on building partnerships with local enterprises and startups, engaging with government and research institutions, and supporting the developer community. Notable Korean organizations, such as Law&Company and SK Telecom, are already utilizing Claude for AI-powered legal and customer service solutions. This expansion is part of Anthropic's broader strategy to foster local collaborations and integrate Claude into global business operations, as demonstrated by their strategic alliance with KPMG.