ZAD is a Kuwait-based investment platform from The Securities House, dedicated to providing Shariah-compliant financial products to investors in the Gulf Cooperation Council (GCC) and the broader Middle East. Founded during the pandemic by Abdullah Alotaibi, Abdulrahman Alkharafi, and Abdullah Alansari, ZAD initially focused on Shariah-compliant US stocks and ETFs, rapidly evolving into a regional powerhouse with a user-centric model that emphasizes client education and care. Partnering with Alpaca, ZAD has developed innovative Shariah-compliant products like Instant Funding and asset-backed margin trading, which align with Islamic principles by avoiding interest and certain prohibited sectors. This partnership has been central to ZAD's ambitious growth plans, including expanding into new markets like the UAE, Qatar, and potentially lucrative regions such as Turkey and Egypt, while continuously innovating with features like 24/5 trading. By prioritizing ethical investing and client values, ZAD aims to provide accessible financial opportunities, navigating complex Shariah requirements and contributing to the growth of Islamic finance.