Moola is a US-based, mobile-only financial platform founded by Jason and Magda Schappert, designed to simplify personal finance and investment for everyday Americans, particularly those who feel underserved by traditional platforms. Launched in March 2025, Moola offers an education-first approach, translating complex financial concepts into accessible information for novice investors. By partnering with Alpaca, Moola efficiently launched its platform, offering US stocks, ETFs, IRA accounts, and high-yield cash within a streamlined environment that aims to remove financial clutter. The platform's focus on simplicity and user education has attracted significant customer adoption, driven by their engaging TikTok presence. As Moola scales, it plans to integrate cryptocurrency offerings, maintaining a closed system to minimize user risk, while also preserving its close-knit, mom-and-pop company ethos.