Zesty Launches Crypto Trading in Chile Powered by Alpaca

Zesty, a fintech company regulated by the Comisión para el Mercado Financiero, has launched a crypto trading platform in Chile, enabling users to trade within US and Chilean markets as well as access various digital assets through a partnership with Alpaca. This move comes amid a significant increase in cryptocurrency demand across Latin America, driven by macroeconomic factors such as inflation and currency volatility, which have made digital assets an appealing hedge. By integrating crypto trading with traditional equities in a single platform, Zesty aims to simplify investment management for Chilean users and differentiate itself through regulatory compliance. Users can fund their accounts in Chilean pesos, avoiding the need for expensive wire transfers, while Alpaca's infrastructure provides deeper liquidity and faster execution. This expansion underscores Zesty's commitment to addressing market fragmentation and enhancing access to digital assets in the region, with a focus on trust and investor protection in a traditionally complex landscape.