Wallace Finance Partners with Alpaca to Launch Direct Indexing and Custom ETFs Platform for Retail Investors

Wallace Finance, an AI-driven fintech, has launched a trading platform that allows retail investors to create and manage personalized investing strategies using direct indexing, a method traditionally reserved for institutional investors. This platform, powered by Alpaca's brokerage infrastructure APIs, offers access to a variety of financial assets, including stocks, ETFs, and fixed income, providing investors the flexibility to customize their portfolios by adjusting weightings or removing companies from indices. Through this platform, Wallace Finance aims to democratize sophisticated investment strategies, enabling users to invest in fractional amounts and tailor their portfolios to their specific preferences. Alpaca supports this initiative by providing the foundational infrastructure, thus making advanced investing accessible to a wider audience.