Tradesk Launches Multi-Asset Trading for US Investors, Powered by Alpaca

Tradesk Securities, a U.S. FINRA- and SIPC-member broker-dealer founded in 2021, has launched U.S. equities and options trading for institutional and emerging professional investors through Alpaca’s Broker API. Alpaca provides the underlying execution, clearing, and custody services, allowing Tradesk to offer equities and eligible multi-leg options strategies through a single account rather than maintaining separate asset-class systems. Tradesk says the partnership supports its goal of combining institutional-grade infrastructure, commission-free app-based trading, real-time data, and AI-driven analytics in a lower-friction retail-style experience. Alpaca describes the arrangement as enabling faster, cost-efficient access to multiple asset classes, while Tradesk plans to broaden its product and tool offerings using Alpaca’s infrastructure. The announcement also notes that options and all investments involve substantial risk, including potential loss of principal, and that Alpaca and Tradesk are separate entities.

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