GUGU is a financial platform founded by Owen Huang that aims to break down barriers for Asian investors entering the US stock market. With the partnership with Alpaca, GUGU has simplified its onboarding process, offering intuitive design, performance rankings, and localized language interfaces, among other features. The collaboration enables GUGU to provide an easier and more user-friendly environment for starting a US stock investment journey. By reducing barriers to entry, GUGU envisions a future where everyone can invest easily and confidently. Alpaca's Broker API and technology have facilitated this integration, providing a simple KYC/account opening service, a unified system for operations, and a secure platform for user data management. The partnership underscores their shared mission of making US stock investment accessible to Asian investors.