Count Finance launches ISAs in the UK, powered by Alpaca

Count Finance, a regulated financial advice platform in the UK, has launched Stocks and Shares Individual Savings Accounts (ISAs) to provide tax-advantaged investment opportunities for eligible users, aiming to bridge the gap in financial advice access. The platform, powered by Alpaca and WealthKernel, combines regulated financial advice with investment execution, offering personalized financial strategies that encompass budgeting, saving, investing, and tax optimization. The launch addresses the disparity where only a small percentage of UK adults access financial advice due to cost and complexity barriers. Count operates within the FCA's regulatory sandbox to test its services and plans to expand through B2B and B2B2C channels, leveraging Alpaca's infrastructure to enhance its product offerings. The initiative underscores Count's mission to democratize access to financial advice and services, making them accessible to a broader market segment that traditionally lacked access due to financial constraints.

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