Autocomplete (predictive search): Key to online conversion | Algolia

Autocomplete, also known as predictive search or type-ahead, is an online search functionality that uses artificial intelligence to predict the user's next keystroke, word, or phrase. It was first introduced in 1967 and has since become a standard feature on search engines, web browsers, email clients, and more. Autocomplete improves search usability by making it faster and easier for users to find relevant results, which can lead to increased conversion rates and engagement with site content. Despite its benefits, many ecommerce websites still do not offer autocomplete features, particularly on mobile devices where the user interface is more challenging.