6 ways to leverage Recommendations for ecommerce | Algolia

The article discusses the importance of enhancing user experience on ecommerce platforms, particularly through Search and Discovery features. It highlights how machine learning-powered Algolia Recommend API can boost revenue for retailers like Gymshark. Effective use of recommendations increases product discoverability, upsells related items, and boosts average order value. Examples include showing frequently bought together products on category pages, similar products in a gallery, and additional items to reach free shipping minimums. Implementing AI-powered recommendations at various touchpoints improves user experience and drives sales growth.