What is digital product merchandising? | Algolia

The article discusses the challenges faced by retailers in selling products online, where customers cannot assess them physically. It highlights how traditional store merchandising efforts are useless in helping sell products online and how online marketers have come up with effective digital product merchandising strategies to overcome this challenge. The article also emphasizes the importance of good digital product merchandising for reaching a larger target audience and increasing sales. Some key ways to maximize merchandising abilities for the digital world include creating an attractive home page, engaging content, prominent calls-to-action, mobile-first viewing design, and advanced search functionality with personalization.