Secrets to omnichannel shopping experiences | Algolia

Algolia experts will be sharing strategies for creating a winning hybrid retail experience across ecommerce and real-world touchpoints at Shoptalk Europe in London, with a focus on leveraging behavioral data to anticipate customers' needs. The event aims to help retailers deliver an omnichannel experience that bridges online and offline shopping touchpoints consistently. Top brands are seeing success by owning every customer touchpoint, including in-store shopping, ecommerce, and hybrid shopping, also referred to as "phygital." Algolia's search platform is helping industry-leading brands like Lacoste, Paul&Shark, Under Armour, and Gymshark excel at hybrid retail, with a proven track record of success in driving conversions, increasing product interactions, and gaining repeat orders. The company will share insights and techniques on how AI-powered search brings user and product data together to enhance retail merchandising and grow sales.

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