What is headless ecommerce? Updated for 2024

In recent years, ecommerce applications have evolved from self-contained entities to modular systems that allow sharing of different tech stack components. This has led to the emergence of headless tools, which are backend systems that can support various frontend technologies and deliver content across multiple channels. The adoption of headless commerce architecture offers several benefits, including rapid deployment of new customer experiences, easy integration with third-party tools, and improved search functionality. Notable companies using this approach include Dunelm Ltd., Chronext, Salesforce Commerce Cloud, Commercetools, Elastic Path, Contentful, Hygraph, Prismic, and Algolia.