Ecommerce or marketplace website: which is best for your business?

U.S. consumer spending is increasingly moving online, with ecommerce expected to grow by 40% in 2020. Online shoppers are quick to abandon bad websites, making it crucial for businesses to provide a seamless user experience. The choice between an ecommerce or marketplace website depends on business priorities. Ecommerce sites sell products from one company and require more setup time but offer direct access to customers. Marketplaces allow multiple vendors to sell their products and can be set up quickly, with potential initial traffic from individual seller followings. Both platforms benefit from optimized site search technologies like Algolia's solutions for better user experiences and increased customer loyalty.