Increase online sales with Search merchandising | Algolia

When designing a search experience for users, there are three types of relevance that need to be balanced: textual, business, and contextual. Search merchandising ensures that business logic is incorporated into search results, allowing eCommerce businesses to drive sales revenues and conversions. Examples include pinning popular products to top of search results, boosting relevant products based on queries like "camo" or "cheap", suggesting complementary content for empty search boxes, and using visual interfaces to update and promote items without coding. By designing superior shopping experiences, brands can promote brand loyalty, increase sales and conversion rates, and decrease bounce rate, ultimately leading to exponentially higher sales contributions from search.

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