How large-language models are changing ecommerce

Large language models (LLMs) have the potential to revolutionize ecommerce by enhancing customer experience through efficient content creation, optimized data use, enhanced product discovery, AI-infused search functionality, and streamlined personalized shopping. However, there are still challenges to overcome, such as ensuring accurate information and seamless integration with user experience (UX). Companies need to experiment and fine-tune LLMs for real-world success in online commerce. Generative AI chatbots can be useful when paired with other mature AI technologies, but they should not replace traditional search interactions entirely.