Algolia’s guide to AI-driven personalization | Algolia

In the early days of ecommerce, businesses segmented customers into categories based on demographics and shopping habits to personalize marketing strategies. However, this approach had limitations as it was akin to making a one-size-fits-all shirt fit everyone. With advancements in AI technology, machine learning algorithms are now used to create highly personalized omnichannel shopping experiences for each customer. This modern form of personalization is reshaping how businesses interact with first-time ecommerce site visitors, returning visitors, and repeat customers alike. The key to this sharper personalization functionality is artificial intelligence, which can comprehend user intent and provide a finely tailored experience for site visitors and app users.