The unconventional path to the CFO seat

A finance and corporate development leader at Airwallex argues that modern finance is evolving beyond traditional reporting, cost control, and risk management into a strategic function that actively supports growth and commercial decision-making. Drawing on experience in strategy consulting, fintech operations, international expansion, general management, and private equity, the author describes how these roles developed an understanding of business performance, capital allocation, market entry, customer needs, and execution. At Airwallex, the author led EMEA expansion through a cross-functional role spanning revenue, regulation, product, partnerships, and customer outcomes, including identifying online travel as a key use case for its multi-currency card issuing product. While emphasizing that accurate reporting, prudent capital allocation, and risk management remain essential, the author contends that automation and efficiency should free finance teams to work more closely with regulators, partners, customers, and internal business leaders, helping the company make informed long-term decisions and accelerate growth.

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