International eCommerce: Key insights into the global market (2025)

International eCommerce involves selling online across national borders and offers businesses access to larger customer bases, new revenue sources, and reduced reliance on any single economy or currency, but it also requires managing compliance, tariffs, shipping, logistics, localisation, and local payment preferences. China and the United States are the largest markets, valued at roughly US$1.47 trillion and US$1.2 trillion respectively in 2024, while Europe, the UK, Southeast Asia, Australia and New Zealand, Hong Kong, and South Korea also present significant opportunities. Cross-border demand is strong globally, with 52% of online shoppers purchasing from overseas retailers, although preferences differ by region: marketplaces dominate in the US, UK, Europe, China, and South Korea; digital wallets are especially important in Europe, China, and parts of Southeast Asia; credit cards remain prominent in the US, Singapore, and Hong Kong; and buy now, pay later options are particularly influential among shoppers in Southeast Asia, South Korea, the UK, Europe, and Hong Kong. Influencer recommendations and social commerce are especially relevant in Southeast Asia and China, while local currency display and preferred payment methods can improve trust and conversion. The material promotes Airwallex as a provider of multi-currency accounts, payment acceptance, transfers, currency conversion, and spend-management tools intended to support international expansion.

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