How your online business can accept Apple Pay

Apple Pay is Apple’s digital wallet service, allowing users to make online, in-app, transit, and peer-to-peer payments from compatible Apple devices without manually entering card details. It uses tokenisation to replace card numbers with randomly generated transaction data and device authentication such as Touch ID to help protect payment information. For eCommerce businesses, Apple Pay can reduce checkout friction by pre-filling payment, billing, and shipping information and avoiding some 3D Secure steps, potentially helping address cart abandonment and improve conversion rates. Online merchants can enable it by working with a compatible payment processor, activating Apple Pay within their payment infrastructure, and connecting it to their website or checkout platform. Apple does not charge merchants to accept Apple Pay, while providers such as Airwallex offer tools to simplify registration, integration, multi-currency settlement, and fraud protection.

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