How marketplaces can add revenue streams with embedded finance

Embedded finance allows online marketplaces to integrate services such as payments, multi-currency wallets, card issuing, foreign exchange, payouts, and lending directly into their platforms, potentially improving user experience, increasing customer loyalty, and creating new revenue sources. Marketplaces can monetise these offerings through transaction fees, foreign-exchange markups, commissions, payout charges, and lending interest, while streamlined checkout and financial tools may also improve engagement and conversion rates. Adoption requires careful attention to technical integration, data security, regional regulations, and compliance requirements including KYC, GDPR, and PSD2, with technical implementation cited as a major challenge. The text recommends assessing customer needs, evaluating platform infrastructure and APIs, researching regulatory obligations, and selecting an experienced finance provider with relevant licences, security controls, customization options, and support capabilities.

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