A Conversation with HubSpot & Airwallex

Airwallex and HubSpot describe their partnership to integrate Airwallex’s international payments and foreign-exchange capabilities into HubSpot’s CRM platform, helping small and medium-sized businesses operating across markets collect, track, and manage payments more efficiently. Developed through HubSpot’s international App Accelerator program in a three-month timeframe, the direct integration creates deal-specific, no-code payment links within HubSpot, accepts payments in more than 170 local currencies, settles funds like-for-like, and synchronizes payment events to CRM deals. Airwallex chose to prioritize the integration because of its substantial mutual customer base and the opportunity to reduce workflow friction between sales and finance teams, while HubSpot selected Airwallex for its specialized cross-border payment capabilities and customer overlap. Both companies view international customers as a growing priority, citing the challenges of multiple currencies, payment methods, and regional operations, and plan to promote the current integration, expand payment-link features, and explore future integrations with HubSpot Quotes and Marketing Hub.

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