9 ways to prevent chargebacks and protect your business

Chargebacks allow cardholders to dispute fraudulent, erroneous, undelivered, or misrepresented purchases, but they can also be misused through “friendly fraud,” which the text says accounts for 80% of disputes and can significantly affect merchants’ revenue, fees, processor relationships, and operational workload. With global chargeback volumes projected to reach 337 million by 2026, businesses are encouraged to reduce preventable disputes through fraud controls such as AI detection and 3D Secure authentication, participation in card-network monitoring programmes, and payment providers that centralise dispute management. Clear return, refund, cancellation, product-description, billing-descriptor, and shipping policies can reduce confusion and make customers more likely to seek direct support rather than file disputes, while accessible customer service, accurate order updates, and trials or samples can improve purchase confidence. The text also recommends evaluating whether to contest a chargeback by comparing the expected recovered amount with the time and cost of responding, and presents Airwallex’s fraud prevention, pre-chargeback resolution, and unified dispute-management tools as potential support for merchants.

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