9 checkout conversion killers and how to avoid them

Ecommerce conversion rates can be reduced by barriers throughout the customer journey, including outdated or confusing design, poor navigation, slow page loads, and websites that are not optimised for mobile devices. Effective stores should use clear layouts, intuitive search and filtering, responsive design, streamlined technical performance, and high-quality, accurate product imagery and descriptions to build trust and help shoppers make informed decisions. Checkout processes should minimise unnecessary steps through features such as guest checkout, autofill, saved details, progress indicators, and potentially single-page checkout flows, while offering diverse local and international payment methods including mobile wallets and buy-now-pay-later options. Secure-looking checkout pages, visible fraud protections, and reliable payment providers can further reassure customers handling sensitive information. The guide positions Airwallex as a global payment provider offering local payment methods, multi-currency collection, fraud protections, compliance support, and optimisation tools intended to improve checkout conversions.

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