Startups should focus on identifying a singular, aspirational "truth" to guide their priorities and strategies, as discussed in a recent interaction with a top-tier venture capitalist. A "truth" represents the essential goal a company must achieve to be successful, akin to a SMART goal but more aspirational and memorable. For Airbyte in 2021, their truth was "Airbyte just works," aiming for a platform that is reliable and adaptable across various infrastructures, data volumes, and connector needs. This vision involves expanding integration capabilities, improving connector reliability, and developing a low-code framework to streamline new connector creation. By the end of the year, Airbyte plans to support extensive data integration needs swiftly and efficiently, reflecting the belief that maintaining focus on a core truth can drive successful outcomes. The truth framework can apply to broader business decisions, emphasizing the importance of strategic focus over short-term gains.