Write Label x AI21: How A Media Platform Saves Up to 95% of Its Writing Costs with Generative AI

Write Label, an end-to-end creative solution for broadcasters and media companies, has integrated AI21's custom model into its process to generate content with increased efficiency and reduced turnaround times. The collaboration allows clients to choose between AI-generated scripts or human writers, offering a more flexible and innovative approach to ad copy creation. By combining AI-generated output with human expertise, Write Label stands out in the market as a leader in AI-enhanced workflows. This integration has led to significant cost reductions for Write Label, up to 95% reduction in writing costs.