Unleashing the Power of AI in Game Development: How Ubisoft Scaled Content Production

Ubisoft, a leading video game company, utilizes AI21 Labs to automate tedious tasks and enhance their game creation process while maintaining their creative vision. The collaboration between Ubisoft and AI21 Labs aims to create tools that assist writers with various tasks such as writing bark trees (standalone NPC lines) and data augmentation. By using AI21's language models, Ubisoft has been able to generate diverse and distinctive outputs for their games, reducing the amount of repetitive manual work for video game writers. The partnership also allows Ubisoft to access up-to-date information and perform complex math operations within their games.