How Harambee built conversational flows to achieve a 20% sign-up increase

Harambee, a not-for-profit social enterprise in South Africa, used AI21 Labs' custom models to create an NLP chatbot app that increased sign-ups by 20%. The chatbot was designed to onboard job seekers into one of their career programs. During the pandemic, Harambee needed a low-touch yet authentic way to connect with the growing number of unemployed youth seeking training and employment opportunities. By using AI21 as their NLP engine, they were able to create conversational flows that built rapport with individuals and guided them towards their career goals. This resulted in an improved conversion rate from sign-up to completion by 20%.