Why Ultra-Low Latency Matters for OTT Streaming Performance

Ultra-low latency streaming is revolutionizing the way users consume content online, particularly in the rapidly evolving television landscape. With traditional TV viewing declining, low latency streaming and new live video delivery technology are addressing challenges and opportunities arising from this shift in viewer behavior and preferences. Sub-second latency removes rebuffering and reduces video start times to milliseconds, while synchronous delivery enables seamless interaction among viewers regardless of their location. Newer technologies like software-defined networking (SDN) provide more error resilience and high-quality video delivery even in challenging network scenarios.