New Ways to Increase In-App User Engagement and Monetization

The global market revenue for app development is projected to reach US $3,553m in 2020 due to increased app usage during the COVID-19 pandemic. Incorporating features like in-app video chat and live streaming can drive user engagement and create monetization opportunities. For example, The Meet Group added these features to their dating apps and found that video became one of the biggest revenue segments for each app. They also use creative ways to monetize the in-app experience by offering virtual gifts and other in-app purchases during interactive social engagements. Other industries can apply similar strategies to increase engagement and monetization opportunities, such as gaming, retail, and education. Embedding video chat and streaming into apps is easy with Agora's Real-Time Engagement Platform.

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