Agora Survey: Gen Z Interest in Real-Time Engagement Soars

Agora has released research on Gen Z preferences for real-time engagement (RTE) technologies such as live video, audio streaming, and extended reality (AR/VR). The study found that 87% of Gen Z respondents are using more mobile apps with built-in interactive live video streaming or video calling features. Additionally, 62% have tried interactive live audio streaming apps, and nearly 70% believe interactive video or audio is important for their gaming apps. Furthermore, 70% prefer retailers to offer AR/VR tech in shopping apps. Agora's RTE2021 conference will take place on September 1st and 2nd, featuring discussions on innovations in video, voice, and streaming technologies.

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