Conversational AI in iGaming: Powering Real-Time Player Engagement at Scale
Blog post from Agora
In an era where player attention is more fragmented, iGaming operators face challenges in attracting and retaining players, with traditional engagement tactics proving insufficient. Emerging technologies like conversational AI and real-time engagement (RTE) tools offer innovative solutions by creating interactive, adaptive, and immersive experiences during live events, which enhance player engagement and loyalty. Key implementations include real-time translation for global play, AI sports tipsters for context-aware insights, AI-powered engagement hosts for seamless live interactions, personalized avatar companions for emotional connections, and virtual influencers for continuous engagement during live streams. Agora provides the technological infrastructure to support these advancements with global scale, ultra-low latency, and reliable developer tools, enabling operators to deliver rich, interactive player experiences and scale innovation effectively.