Transforming your Ad Tech Business with a Real-time Data Platform: 4 Ways to Enable 10X Growth

In a recent webinar, experts from FreeWheel, AWS, and Aerospike discussed how real-time data platforms can enable rapid growth in the Ad Tech industry. Beeswax, a subsidiary of Freewheel, chose to build their architecture on AWS due to its ability to scale up and down quickly, which is crucial for handling high volumes of ad requests per second. Aerospike's real-time database was also critical for achieving low latency in bidding systems. Managing costs at scale was another key factor, with Beeswax leveraging AWS to match compute capacity with demand and reduce server footprint by 80%. The webinar covered four ways a real-time data platform can enable 10X growth in Ad Tech, including achieving speed at scale and managing costs at scale.

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