3 Reasons Why Retailers Are Stocking Up on Machine Learning

Retailers are increasingly adopting machine learning technology to improve customer experience, operational efficiency and reduce fraud. The growth in customer data and advancements in AI have positioned retail as a sector well-suited to benefit from these technologies. Retailers are looking to move beyond traditional segment-based rules analysis towards algorithmic decision-making that enables hyper-personalization at scale. Machine learning can be used to increase customer engagement, optimize in-store operations and reduce fraud by improving transaction security and identifying counterfeit products.