Modern tech products rely heavily on efficient collection and analysis of big data, which is stored, processed, and analyzed through database infrastructure. Poorly managed infrastructure can quickly become cost-prohibitive, eroding a business's profitability. A company faced a $72,000 overnight bill due to misconfigured Google Cloud Platform setup, highlighting the importance of including database infrastructure costs in unit economics. To optimize costs, companies must review their architecture and consider optimization strategies such as replacing expensive cloud managed services with self-service tools, re-engineering for real-time access, and re-designing data pipelines to reduce redundancy. By taking these steps, businesses can significantly reduce their database infrastructure costs and allocate resources more effectively.