Key Strategies Successful Retailers use to Personalize the Customer Experience both Online and In-Store

Companies need to personalize the customer experience by collecting, understanding, and implementing relevant data focused on individual consumers. This requires eliminating data silos and executing an omnichannel strategy. Successful retailers like Wayfair use real-time data, contextual data, and historical data to provide a better picture of the consumer and personalize their shopping experience. To drive better results from data, companies should create rich customer profiles, collect better data, assess customer data in real time, and align experiences across all touchpoints.