How Adobe achieves real-time customer personalization at scale

Adobe Experience Platform handles up to 30 trillion queries per day, providing real-time customer profiles and advanced analytics for personalized experiences across channels. The platform integrates various data sources, enabling organizations to centralize and standardize customer data from any system. Adobe's Real-Time CDP handles data from over 12,000 customers, performing identity resolutions and generating audiences for destinations such as email service providers and customer support. To tackle the complexity of real-time personalization at scale, Adobe uses Aerospike, a managed service on Azure, to store incremental state and enrich streaming data with its profile store. This approach enables efficient handling of extreme scale and complexity in managing customer experiences.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.