How Adobe achieves real-time customer personalization at scale

Adobe Experience Platform handles up to 30 trillion queries per day, providing real-time customer profiles and advanced analytics for personalized experiences across channels. The platform integrates various data sources, enabling organizations to centralize and standardize customer data from any system. Adobe's Real-Time CDP handles data from over 12,000 customers, performing identity resolutions and generating audiences for destinations such as email service providers and customer support. To tackle the complexity of real-time personalization at scale, Adobe uses Aerospike, a managed service on Azure, to store incremental state and enrich streaming data with its profile store. This approach enables efficient handling of extreme scale and complexity in managing customer experiences.