Harnessing AI/ML: How Riskified and FreeWheel became industry leaders` Riskified, a company combating online fraud, and FreeWheel, driving Comcast's multi-billion dollar advertising operations, have successfully integrated advanced AI/ML technologies with real-time distributed database systems to transform their data management and processing capabilities. This integration has enabled them to efficiently manage large datasets, make smart decisions in real time, and create operational efficiencies that have had a significant impact on their business. By adopting cutting-edge platforms, Riskified and FreeWheel have not only addressed immediate operational challenges but also positioned themselves for future innovation and growth. Their experiences highlight the transformative potential of sophisticated database technology when combined with AI/ML capabilities, setting new benchmarks for performance and efficiency in industries such as AdTech and fraud detection.