In an article posted October 2, John Dillon, Aerospike's CEO, discusses Digital Transformation and effective data use today, highlighting the challenges posed by massive data volumes and the need for real-time reaction to make data valuable. Traditional data analytic systems are ill-equipped to handle this challenge, leading to the formation of the field of Big Data and the hiring of Chief Data Officers. To address this, innovative IT organizations install new high-performance systems adjacent to older ones, converting data into something consumable by business decision makers, which can improve brand loyalty and business outcomes. John predicts that we're experiencing the beginning of the next wave of data analytics, where data farming is more sustainable than data mining, and companies must set themselves up to provide users with the information they need in real-time.