The survey, conducted by Aerospike and Unisphere Research in collaboration with Database Trends and Applications, provides insights into the priorities of IT leaders in various verticals in North America regarding their digital transformation and cloud adoption strategies. The study reveals that companies of all sizes are prioritizing innovation to gain an edge in their market, but the COVID-19 pandemic has significantly impacted how they adopt new technologies. The survey segments respondents by seniority level and company size, providing a diverse view of IT leaders' priorities and budget allocations. Key findings include the growing importance of data management, cloud adoption, and digital transformation, with companies preparing for the future by investing in public cloud infrastructure, private clouds, and innovative solutions to address the challenges posed by COVID-19. The study highlights the complexity of cloud adoption, with no single cloud provider dominating the market, and companies considering factors beyond cost when making decisions about their cloud deployments.