Optimizing buy-side AdTech with Aerospike's real-time performance

Aerospike is a real-time database that enables low latency and high throughput solutions for buy-side AdTech, ideal for real-time bidding and data-driven ad strategies. The database provides efficient pricing and performance, scalable architecture, reliability, and fault-tolerance features. Aerospike's exceptional performance, scalability, and reliability make it the ideal database for Real-Time Bidding (RTB) in AdTech, providing a predictable latency of approximately 1 ms or less, regardless of the number of user profiles, Lineitems, audience segments, or creatives, at a hosting cost that is usually 20% of the equivalent solution implemented with other technologies. By leveraging Aerospike, DSPs can enhance their bidding strategies, improve ad targeting, and ultimately drive better results for advertisers.