In 2014, Aerospike's CTO Brian Bulkowski was inspired by Alistair Croll's talk on cohort analysis and realized that enterprise software is different from consumer apps. He proposed instrumenting the Aerospike database to collect data on its performance and features causing roadblocks for developers. Despite initial fears of users rejecting a database that reports on use, Bulkowski convinced Aerospike to implement this functionality in their open-source Community Edition. The company has since released Telemetry, an anonymized performance statistics data collection service, which allows them to understand how their software is being used and improve it accordingly. Initial results show that the most popular Linux distro for running Aerospike is Ubuntu, followed by CentOS, while virtual machines outnumber physical hardware nodes by 3:1. The data also reveals that Amazon AWS is the leading virtualization provider, with Google GCE in second place.