Data Observability in the Era Of Phygital Retail

Despite the challenges posed by COVID-19 and economic fluctuations, the global retail industry experienced significant growth in 2020, reaching over $4 trillion. This growth can be attributed to the rise of eCommerce and digital-first stores. Retailers are increasingly relying on big data analytics and AI-based tools to improve campaign performance, marketing initiatives, backend operations, inventory management, and financial governance. Data observability plays a crucial role in ensuring the quality and integrity of retail data, helping businesses monitor breakdowns, manage data across layers, and gain comprehensive insights into their data stack for improved efficiency.