A single corrupt dataset can have catastrophic consequences for an organization, such as losing $110 million in revenue and watching its stock plummet by 37% in a single day. This is not an anomaly but rather an inevitable outcome of outdated approaches to data quality. The current enterprise data landscape has reached a critical inflection point, where automated data quality management has become essential due to the exponential growth of data volumes and AI-driven decision systems. Advanced automated data quality redefines what's possible in data quality and represents the future for data-driven enterprises. Agentic systems, which combine context-aware intelligence with autonomous decision-making capabilities, are transforming data quality by detecting anomalies, preventing incorrect data from entering decision systems, and continuously improving through feedback capture and self-optimization. Organizations that adopt agentic data quality can gain a fundamental competitive advantage through higher data trust, faster insights, and greater operational resilience.