Why transportation and logistics apps with realtime updates need elasticity

Elasticity is a significant challenge for transportation and logistics companies providing real-time updates, as these require strategies beyond merely adding servers. Real-time updates are essential during events that produce increased demand, but maintaining elasticity can be difficult due to resource-intensive nature of such updates and users' expectations of data integrity and latency. Companies need to consider scalability, reliability, security, and cost when building real-time update infrastructure. Ably offers a mathematically grounded design for data broadcast solutions that ensure capacity and availability, supporting dynamic, data-driven experiences in transportation and logistics apps.