Marketers and technologists failing on push notifications and not aligned

A recent study by ClickZ Intelligence reveals that only 22% of marketers believe their mobile app and push notification infrastructure is good or better, while IT professionals are more optimistic with over 60% feeling successful in these areas. However, both groups express concerns about communications infrastructure. This is significant as a separate Reuters Institute for the Study of Journalism survey found that 72% of adults value notifications they receive and consider them critical to news apps. Ably suggests that smart notifications are the future, offering more advanced communication tools than traditional push notifications.

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