The future of realtime Fan Engagement in sports and media [with video]

Carlo De Marchis, a veteran in sports media with 35 years of experience at Deltatre, recently delivered a keynote on the future of realtime fan engagement in sports and media. He emphasized that the fan engagement ecosystem is increasingly complex and multidimensional, requiring organizations to be agile and adaptable in their strategies to meet the evolving needs of the "fluid fan." Organizations must find the right balance between leveraging social media platforms and developing their own platforms while ensuring they can deliver innovative fan experiences at scale. The future of fan engagement lies in personalized, immersive experiences powered by AI and real-time data, but organizations must be prepared to handle the technical challenges that come with this evolution.